Brooklyn Botany is a U.S.-based skincare brand that formulates clean, ingredient-focused body care: cold-pressed oils, scrubs, clay masks, and essential oils. Their focus is transparency, minimalism, and sensory-rich self-care.
CHALLENGE
Despite strong reviews and product quality, the brand’s Amazon visuals didn’t communicate the richness of ingredients or the premium simplicity of its formulas. The listing design felt generic and failed to differentiate Brooklyn Botany in a saturated niche.
GOAL
Elevate the visual storytelling to better reflect product purity and brand depth, while building a premium Amazon presence that speaks directly to ingredient-aware shoppers.
SOLUTION & STRATEGY
We created an editorial-style visual system with a strong focus on ingredient storytelling, texture, and ritual-based use cases. Each image was designed to convert — with soft product styling, clear benefit-focused messaging, and elevated white-space design. A+ Content was built to reinforce a clean beauty positioning while supporting functional clarity.
Complete listing visuals, Amazon strategy, and premium A+ content layout
Amazon Listing Design for a Natural Skincare Brand That Prioritizes Ingredients
brand RESULTS
A cohesive rebranding of 3 core products — essential oil, exfoliating gloves, and body scrub — led to a +29% boost in conversions within the first 45 days. Clearer infographics and benefit highlights helped reduce return rate by 12%. Unified design language across all SKUs increased buyer trust, elevated perceived value, and secured both Amazon’s Choice and Best Seller badges. Sales reached 49K+ USD/month with 6K+ monthly purchases and 30K+ reviews.
OVERVIEW
CONVERSION RATE
+29%
Amazon Analytics | First 45 days post-launch
INCREASE IN UNITS SOLD
+57%
Client internal data
PRODUCT VIEWS
+78%
Brand Analytics | Visual-first design impact
Want better results on Amazon?
Focus on selling — we’ll handle the rest.
LISTINGFORCE EXCEEDED ALL OUR EXPECTATIONS.
THEIR TEAM TOOK THE TIME TO UNDERSTAND OUR BRAND AND DELIVERED LISTINGS THAT LOOKED PREMIUM, READ PERFECTLY, AND CONVERTED LIKE CRAZY. WE WENT FROM GENERIC TEMPLATES TO VISUALS AND COPY THAT ACTUALLY SELL. WITHIN WEEKS, WE SAW A CLEAR SPIKE IN TRAFFIC, CONVERSIONS, AND EVEN CUSTOMER FEEDBACK. IT FELT LIKE HAVING AN IN-HOUSE AMAZON DEPARTMENT — BUT BETTER. WE'LL DEFINITELY WORK WITH THEM AGAIN.
THEY TOOK OUR LISTINGS FROM BASIC TO BRILLIANT.
WE CAME TO LISTINGFORCE WITH DECENT PRODUCTS, BUT UNDERPERFORMING LISTINGS. THEIR TEAM REWORKED EVERYTHING — COPY, DESIGN, AND STRATEGY — AND THE DIFFERENCE WAS IMMEDIATE. OUR HERO IMAGES FINALLY STAND OUT, AND THE NEW INFOGRAPHICS EXPLAIN OUR VALUE IN SECONDS. CONVERSION RATES WENT UP 47% IN THE FIRST MONTH. HIGHLY PROFESSIONAL, EASY TO COMMUNICATE WITH, AND OBSESSED WITH RESULTS.
NOT JUST DESIGNERS — TRUE AMAZON STRATEGISTS.
LISTINGFORCE DIDN'T JUST MAKE THINGS "LOOK GOOD." THEY BUILT OUR LISTING TO PERFORM. THEY BROKE DOWN OUR COMPETITORS, REPOSITIONED OUR OFFER, AND DELIVERED VISUALS THAT MADE US FEEL LIKE A TOP BRAND. EVERYTHING — FROM THE HERO IMAGE TO THE A+ CONTENT — WAS DONE WITH PURPOSE. THE RESULTS SPEAK FOR THEMSELVES: MORE TRAFFIC, MORE SALES, AND MORE TRUST FROM CUSTOMERS.
