Ovlux is a premium beauty electronics brand that offers professional-grade tools like hair dryers, UV nail lamps, and grooming devices. Their products are designed for both home users and salon professionals, blending modern design with powerful performance.
CHALLENGE
Ovlux needed a cohesive, professional Amazon presence across multiple SKUs — each in a competitive, visually intense category. Their visuals lacked consistency and did not reflect the performance and elegance of the products themselves.
GOAL
Develop a unified Amazon listing system that elevates each product’s perceived value, aligns with the brand’s high-end identity, and improves conversion across beauty electronics.
SOLUTION & STRATEGY
We designed a scalable, clean visual system with a tech-beauty aesthetic. Each product received a custom Amazon listing set focused on performance storytelling, visual clarity, and emotional appeal. A+ Content modules were built to reflect salon-quality branding and mobile-first usability.
Full Amazon Listing Design: Strategy, Visuals, A+ content, Positioning
High-Impact Amazon Design for a Premium Beauty Electronics Brand
brand RESULTS
With Amazon’s Choice badge across 3 key categories, OVLUX experienced significant improvements post-design upgrade. Enhanced visual storytelling and keyword-optimized infographics led to a +38% increase in conversion rate within 45 days. Consistent brand visuals across hair clippers, dryers, and nail lamps boosted unit sales by 61% and product views by 92%. Each listing built trust and click-throughs with high-volume reviews and strong mobile presentation.
OVERVIEW
CONVERSION RATE
+38%
Amazon Analytics | First 45 days post-launch
INCREASE IN UNITS SOLD
+61%
Client internal data
PRODUCT VIEWS
+92%
Brand Analytics | Visual-first design impact
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